We live in a heads down society where people frequently cross streets, walk on beaches or drive while fixated on their cell phones. This behavior is often rude, if not, dangerous. I chose this photo to capture the act of ignoring our surroundings in favor of reading a text message. When I took this shot, I assumed the person was looking at the sunset at Cannon Beach in Oregon. But after I enlarged and lightened it, I realized she was on her cell phone, her back to a magnificent sky. And I did not take this photo with my cell phone.